Creative Director | Copywriter | Associate Professor | Associate Director

marceljennings@mac.com

Experience

VCU Robertson School of Media & Culture, Richmond VA

2014 - Present

Associate Professor | Associate Director

Teaching "Perspicuousness", A 300 level creative concepting and copywriting course, "Style", A 400-level creative advertising portfolio development course, “Creativity for TV” a 300 level visual storytelling and content production elective and "Story", a 200 level introduction to copywriting and brand storytelling course.

Serving as the Robertson School’s Associate Director responsibilities include adjunct hiring, scheduling, student worker supervision, website content updates, leadership and various administrative duties.

Co-author “Advertising Creative: Strategy, Copy and Design” 5th Edition

Freelance Creative Director | Copywriter

2014 - present

Big River, Richmond VA

2009 - 2014

Associate Creative Director

Virginia Lottery, Vacation.com, Williams Mullen, 4-H, Sotherly, Cortview Capital Securities, StellarOne Bank, Healthways

VCU Robertson School of Media & Culture, Richmond VA

2011 - 2014

Adjunct Professor

Teaching "Perspicuousness", A 300-level creative advertising/copywriting course.

DDB, Chicago IL

2003 - 2009

Associate Creative Director

AT&T, Bud Light Lime, Dell, State Farm, Capital One, Reebok, McDonald's, JC Penney, Chicago Tribune, H&R Block

Ogilvy, NY

2001 - 2003

Copywriter

Cotton Inc., American Express, Kodak, Miller Lite, Motorola

Fallon, NY

2000 - 2001

Copywriter

ABC Sports, MSG Entertainment, Georgia-Pacific, Time Magazine, And1, Starbucks, Conseco, USTA

The Martin Agency, Richmond VA

Summer 1999

Copywriter Intern

Alltel, The Motley Fool, Canadian Mist, Towne Place Suites

Tech Skills

MS Office, Google Suite Apps, InDesign, Photoshop, Rush, Spark, Terminal Four

Awards & Recognition

Richmond Show Gold

Richmond Show Bronze

Telly Awards Bronze

Communication Arts

Adweek

Black History in the Making Faculty Award

Certificate of Excellence AEJMC Presidential Task force on Careers

One Show Student Competition Merit

AAAA Multicultural Scholarship

Education

VCU Brandcenter

1998 - 2000

M.S. Mass Communications, Advertising - Copywriting

Magna Cum Laude

Virginia Commonwealth University

1996 - 1998

B.S. Mass Communications, Advertising

Richard Bland College

1994 - 1996

A.S. Liberal Arts

Cum Laude

For Fun

Running, Gaming, Writing, Cycling, Doodling, Reading